Overview
Melons (Kharbooza) and Watermelons (Tarbooz) are staple summer fruits in Pakistan, known for their high water content, cooling properties, and natural sweetness. These fruits are grown abundantly across Pakistan, especially in Sindh, Punjab, and Balochistan, where the warm climate and fertile soil contribute to large, flavorful harvests.
Both melons and watermelons are in high demand in Gulf countries, Central Asia, and East Africa, due to their taste, texture, and competitive pricing.
Key Growing Regions
| Fruit | Major Production Areas |
|---|---|
| Melons | Punjab (Multan, Bhakkar, Sahiwal), Sindh (Sukkur, Khairpur) |
| Watermelons | Sindh (Thatta, Hyderabad, Badin), Balochistan, South Punjab |
Seasonal Availability
| Fruit | Harvest Window |
|---|---|
| Melons | March – June |
| Watermelons | March – July |
Early crops are available from Sindh, while Punjab and Balochistan produce later harvests, extending the export window.
Product Varieties
Melons (Cantaloupe & Muskmelon types)
- Shape: Oval to round
- Skin: Net-patterned or smooth yellow skin
- Flesh: Orange, yellow, or pale green
- Taste: Aromatic, sweet, refreshing
Watermelons
- Shape: Oblong or round
- Skin: Green striped or solid dark green
- Flesh: Bright red or deep pink
- Taste: Juicy, sweet, thirst-quenching
Fruit Specifications
| Attribute | Melons | Watermelons |
|---|---|---|
| Average Weight | 1.5 – 3.5 kg | 4 – 10+ kg |
| Brix Level | 10–14 (high sweetness) | 9–13 (natural sweetness) |
| Shelf Life | 7–10 days (cool storage) | 10–15 days (cool storage) |
| Water Content | ~90% | ~92% |
| Nutrients | Vitamins A & C, Potassium | Vitamins A, B6, C, Lycopene |
Packaging & Export Details
| Feature | Description |
|---|---|
| Carton Types | Net-wrapped melons in ventilated cartons |
| Watermelon Packing | Loose in bins or crates with foam padding |
| Carton Sizes | 5–10 kg for melons, bulk or 15–20 kg for watermelons |
| Temperature Range | 7°C – 10°C (melons), 10°C – 15°C (watermelons) |
| Loading (40 ft HC) | ~18–24 MT (variety dependent) |
Fruits are sorted, washed, and packed under food-safe, hygienic conditions with phytosanitary compliance.
Export Markets
Pakistani melons and watermelons are successfully exported to:
- UAE, Saudi Arabia, Qatar, Oman, Bahrain
- Afghanistan, Iran
- Sri Lanka, Bangladesh, Malaysia
- Emerging: East Africa, Central Asia
Why Choose Pakistani Melons & Watermelons?
✅ Naturally grown in sun-rich environments
✅ Sweet, juicy, and refreshing – perfect for hot climates
✅ Grown using minimal pesticide practices
✅ Highly competitive in price vs. Turkey, Iran, and India
✅ Suitable for wholesale markets, supermarkets, juice processors
Conclusion
Melons and watermelons from Pakistan offer exceptional freshness, high water content, and a naturally sweet flavor profile, making them a profitable and attractive product for international fruit buyers. With a long season and multiple growing zones, Pakistan ensures consistent, large-scale supply for global markets.
