Introduction
The Chaunsa Mango is widely regarded as Pakistan’s most flavorful mango variety, known for its exceptional sweetness, rich aroma, and smooth, non-fibrous pulp. Often titled the “King of Mangoes”, Chaunsa is a highly demanded mid-season variety with a dominant share in Pakistan’s mango exports.
Its irresistible taste, extended shelf life, and large size make it a favorite in international markets, especially across the Middle East, Europe, and Asia.
Origin and Growing Regions
Chaunsa mangoes are cultivated in the Punjab province of Pakistan, with major producing districts including:
- Multan
- Rahim Yar Khan
- Bahawalpur
- Muzaffargarh
The rich loamy soil and hot climate in this belt contribute to the fruit’s intense sweetness and juiciness.
Harvest Season
| Type of Chaunsa | Harvest Time |
|---|---|
| Early Chaunsa | Mid-June to Late June |
| Sweet/White Chaunsa | July |
| Black Chaunsa | Mid to Late July |
Chaunsa is a mid-to-late season mango, giving it a unique market window after Sindhri — ideal for sequential export planning.
Physical & Sensory Characteristics
| Attribute | Description |
|---|---|
| Shape | Oval, large, slightly flattened |
| Color | Greenish-yellow when ripe |
| Pulp | Fibreless, juicy, saffron-yellow |
| Flavor | Sweet, creamy, with floral notes |
| Brix (Sweetness) | 22°–26° Brix |
| Weight | 350g – 600g per fruit |
| Shelf Life | 8–12 days (under proper storage) |
| Aroma | Strong, fruity, and tropical |
Why Chaunsa is Special
- Richest in flavor and juice among all Pakistani mangoes
- Ideal for fresh consumption, juices, desserts, and gifting
- Long shelf life for sea freight exports
- Strong market reputation and high consumer preference globally
Applications
- Retail and supermarket sales (premium fruit segment)
- Juice bars and beverage industry
- Ice cream, desserts, mango pulp production
- Airline catering and fruit basket packaging
Packaging & Export Information
| Type | Details |
|---|---|
| Carton Sizes | 2kg, 4kg, 5kg corrugated cartons |
| Branding | Custom private label available |
| Container Load | 5.5 – 6.5 MT per 20ft reefer container |
| Transport | Air freight & sea freight both available |
| Phytosanitary | Global GAP, ISO, Quarantine certified |
All mangoes are pre-cooled, graded, and packed under hygienic pack houses to ensure compliance with EU and Gulf import standards.
Export Markets
Chaunsa mango is highly demanded in:
- United Arab Emirates, Saudi Arabia, Qatar, Oman
- United Kingdom, France, Germany, Norway
- Malaysia, Singapore, Hong Kong, Canada
Conclusion
Chaunsa Mango is the signature mango of Pakistan, beloved globally for its unmatched flavor, richness, and juiciness. It offers a perfect blend of taste, shelf stability, and appearance, making it an ideal choice for high-value exports in both retail and bulk sectors.
