Introduction
Langra is one of the oldest and most cherished mango varieties of the Indian subcontinent, including Pakistan. It is known for its soft pulp, green skin even when ripe, and distinctly sweet aroma. Langra mangoes are appreciated for their natural richness, moderate fiber, and long-lasting flavor.
This mango has a loyal consumer base across South Asia, the Middle East, and increasingly in diaspora markets worldwide.
Origin and Cultivation Regions
Langra mangoes are predominantly grown in Punjab and Southern Khyber Pakhtunkhwa. Key growing districts include:
- Multan
- Muzaffargarh
- Layyah
- Dera Ismail Khan
The region’s hot climate and fertile plains result in mangoes with rich taste and consistent quality.
Harvest & Seasonality
| Region | Harvest Window |
|---|---|
| Punjab | Late June to Mid-July |
| KPK (D.I. Khan) | Early to Mid-July |
Langra mangoes fill the seasonal gap between early varieties like Sindhri and late ones like Chaunsa — making them an excellent mid-season choice for exporters.
Physical & Taste Characteristics
| Attribute | Description |
|---|---|
| Shape | Medium to large, slightly oval |
| Color | Stays green even when ripe |
| Pulp | Yellowish, soft, slightly fibrous |
| Weight | 300g – 500g per fruit |
| Taste | Sweet with slight tangy undertones |
| Aroma | Strong, floral, and distinct |
| Brix Level | 18°–22° Brix |
| Shelf Life | 6 – 10 days under cool storage |
Langra mangoes are often consumed fully ripe and are popular for juicing, desserts, and fresh eating.
Uses and Applications
- Table fruit for direct consumption
- Mango juices and milkshakes
- Traditional desserts (like aam ras, mango kulfi)
- Institutional food services and bulk supplies
Export-Ready Packaging
| Type | Options |
|---|---|
| Retail Packaging | 2kg, 4kg, 5kg printed cartons |
| Bulk Packing | Corrugated boxes with fruit padding |
| Shipping | Air freight (premium) or sea freight |
| Certifications | Phytosanitary, ISO, Halal, Global GAP (on demand) |
Langra mangoes require cool-chain management and careful handling due to their delicate texture and skin.
Major Importing Markets
Langra mango is exported to:
- UAE, Saudi Arabia, Oman, Bahrain
- UK, France, Italy, Germany
- Canada, Australia, and South Asian communities worldwide
Why Choose Langra Mango?
- Unique flavor and natural sweetness
- Mid-season availability (complements Sindhri & Chaunsa)
- Distinct aroma and traditional appeal
- Strong consumer demand in ethnic and specialty markets
- Exportable via air and sea with proper packing
Conclusion
Langra Mango is a mid-season gem from Pakistan with a soft pulp, aromatic profile, and loyal following. Its traditional identity and rich taste make it a strong contender in ethnic fruit markets, juice industries, and specialty produce stores.
